Where Can I Sell My Luxury Watch?

by Andy Jones on Apr 04, 2024

Where Can I Sell My Luxury Watch?

Selling your luxury watch for the first time can feel a bit overwhelming. With so many selling platforms available, getting the best price while ensuring safety is challenging. Therefore, we've got some important steps for you to follow when selling your luxury watch. 

Step 1: Know Your Watch

Start with finding out the brand, model, reference number, and, if possible, the age of your watch. Some luxury watches prominently display the model name on the dial (like the Rolex Cosmograph Daytona) and engrave the reference number on the watch itself (typically on the caseback or under the lugs). 

Other brands may provide detailed information on accompanying paperwork and cards.

Determining the age of a watch, especially without official documentation, can be a bit more difficult. 

Step 2: Gather Your Paperwork

Having the original paperwork and packaging that came with your watch can be highly beneficial in the selling process. Additionally, you may have received various official documents during your ownership of the watch.

These documents and packaging items may include:

  • Warranty card
  • Sales receipt
  • COSC (chronometer) Certification
  • Certificate of Authenticity
  • Brochure
  • Instruction manual
  • Extract from the Archives
  • Insurance or appraisal papers
  • Service records and receipts
  • Watch box
  • Hang tags, stickers, bezel protectors, and shopping bags.

These additional items serve to reassure potential buyers about your watch's authenticity. Moreover, having accompanying paperwork and boxes can increase the resale value of your high-end watch by approximately 10% to 15% on top of the final selling price.

Step 3: Determine Your Watch's Market Value

Now that you have your watch’s information and paperwork ready, it's time to assess its value or at least get a rough estimate. Firstly, there's the official retail price, also known as the Manufacturer’s Suggested Retail Price (MSRP). 

While knowing the MSRP can be helpful, what's more crucial is understanding the watch's value on the secondary market. To gauge the resale value of your luxury watch, you can explore platforms like Chrono24, eBay (check sold listings), and WatchCharts. Alternatively, a simple Google search of your watch model and reference number may reveal shopping lists with pricing details. 

Remember, online prices are often inflated, and your watch may be valued lower. Additionally, factors like your watch's condition, packaging, age, and market demand will influence the final selling price.

Step 4: Choose Where to Sell Your Watch

In today's market, there are various options available for selling your luxury watch. You might opt to sell it independently through online platforms or entrust it to an auction house for sale on your behalf. Another option is to sell directly to a reputable watch buyer or jewelry store. 

Here are a few options for selling your luxury watches.

  • Store/ Watch Buyer

Selling your luxury watch in person to a local watch store is the top and most trustworthy option. Communicating with a store face-to-face and asking questions becomes much easier. This direct interaction ensures transparency and builds trust.

It is crucial to have a knowledgeable and reputable expert explain the watch evaluation process. Getting insights for your timepieces from trusted professionals can be helpful.

When searching for a local buyer, it's important to start by checking the store online and reviewing their website to understand their purchase process. Some watch stores offer the option of selling on consignment. 

But what does that mean exactly? 

Consignment is when you authorize a store to display and sell your watch on your behalf in exchange for a percentage of the sale price. It's a convenient way to sell your watch while sharing the profit with the store. 

When you decide to consign your luxury watch to a reputable store, you can rest assured that your timepiece will be exposed to numerous potential buyers and receive significant visibility, increasing the likelihood of finding interested buyers.

When you consign your watch to our store at TB Jewelers, we agree on the percentage of the sale upfront. You will receive the money once your item is sold without any complications. 

Consignment offers the potential for higher earnings, although it may take longer than immediate sales. To maximize profits, the best way to sell your luxury watch is to opt for consignment.

If you need help determining where to begin your search for a buyer, we recommend narrowing down your options. For example, if you reside in Florida, consider exploring local watch buyers in that area. Find the best buyers that fit your needs and preferences.

If you're in the Miami, FL, area, make sure to visit  TB Jewelers. Our knowledgeable staff will assist you in making the perfect choice for your luxury watches.

  • Online Platforms

Looking for alternatives to selling your luxury watch? Consider online watch buyers, but proceed with caution. Selling your valuable timepieces to someone online can be risky. According to a 2021 Internet fraud report, over 800,000 complaints were received from victims of online scams

Being skeptical of everything you encounter online is crucial, especially when it involves valuable luxury watches. Moreover, shipping your items to online buyers introduces additional risks. Stay informed and make wise decisions when it comes to selling your luxury watches online.

If you're interested in selling luxury watches online independently, there are several options available to you:

  • eBay
  • Etsy
  • Amazon
  • Craigslist

If you're active on Facebook, consider exploring the Marketplace. Facebook Marketplace provides a platform to buy and sell your items to a US audience, with the convenience of PayPal for payments. 

It's important to recognize and avoid scammers on social media quickly to avoid falling victim to them. For your protection, it's recommended that you steer clear of the aforementioned selling methods, as fraudsters often target sellers on platforms like Facebook Marketplace. 

Meeting your luxury watch buyer in person is a better and safer option. They can offer immediate assistance, making the process more efficient and providing a sense of security. Avoid dealing with unknown individuals online for a more reliable experience.

  • Pawn Shops

Pawn shops have a long history, with nearly 9,300 establishments in the United States alone. During financial hardships, many turn to pawn shops for quick access to funds. These shops are easily accessible through online advertisements and are conveniently located throughout cities. Consider pawn shops as an option for swift financial assistance and immediate access to extra cash.

However, is this the optimal way to sell your luxury watches?

Pawn shops operate under regulations from federal and local authorities. You have the liberty to choose from available options. Familiarize yourself with the laws governing pawn shops to make informed decisions.

You can either pawn an item or sell it outright. Opting for the former and failing to repay the loan within the agreed-upon timeframe can result in the loss of your collateral. It's essential to note that such loans often carry high-interest rates, so decide accordingly.

Moreover, not all pawn shops adhere to legal standards. Some pawn shops may mislead customers and drive them into signing illegal agreements.

When selling your luxury watches to a pawn shop, you may receive a lower price since they aim to pay you the minimum amount. Typically, they offer loans ranging from 25% to 60% of the item's resale value if you decide to pawn your timepieces.

  • Auction Houses

If your luxury watch is particularly rare or unique, consider looking for a specialized auction house online or in your nearby locations. Specialized auctions can attract buyers globally, increasing the possibility of fetching a higher price for your watch than listing it at a fixed price.

However, one drawback is that you lose control over the auction process. If the highest bid exceeds the reserve price (a confidential, agreed-upon minimum price usually lower than the estimated value of the watch), you are obligated to sell it. 

Additionally, both you and the buyer will incur a commission fee payable to the auction house, which can significantly reduce your profit margin. On the bright side, like a store or watch buyer, the auction house handles everything, including professional photography, detailed descriptions, and effective advertising, saving you time and effort.

In Conclusion

When it comes to selling your luxury watches, selecting the right platform is important. With decades of experience in the luxury watch industry and a track record of satisfied customers, TB Jewelers offers a seamless process for selling your watch. 

If you have any questions or need guidance, contact us at +1 (305) 988-4877 or you can also visit our store in Miami, FL. Our team of certified watch professionals is always available to assist you. 

We guarantee a fair appraisal and competitive pricing for your luxury watches with accurate evaluation to ensure you receive the best value for your timepieces.