Rolex Unveils 2024 Collection: Key Highlights from the Latest Watches

by Andy Jones on Apr 25, 2024

Rolex Unveils 2024 Collection: Key Highlights from the Latest Watches

We're excited to unveil Rolex's latest timepieces, which debuted at the esteemed Watches & Wonders 2024 event in Geneva. Dive into a detailed exploration of Rolex's newest creations:

The latest 2024 Rolex watches have been unveiled, signaling a significant milestone in the luxury watch market. This year's lineup shifts focus from last year's bold designs to refining classic models, mirroring trends seen at Watches & Wonders. Among the highlights is the 2024 Rolex Daytona, a standout with dazzling diamonds and unique "Pearl Panda" dial. This launch is set to captivate luxury watch enthusiasts and collectors, showcasing Rolex's commitment to excellence and innovation in watchmaking.

Watch fans were all hyped up for a new GMT-Master II Coke and its classic red and black bezel, but Rolex decided to switch things up. They rolled out a super sleek GMT-Master II with an excellent gray and black bezel, kind of like the two-tone model from last year. They even added a bit of Rolex magic with a signature green GMT hand. Plus, you get to pick an Oyster or Jubilee bracelet, which amps up the watch's classy vibe.

These enhancements underscore Rolex's dedication to innovation, seamlessly blending respect for its legacy with appeal to both seasoned collectors and new fans in the luxury watch sector.

Last year, critics argued Rolex's bright colors strayed from its classic style. This year, Rolex has returned to its traditional elegance, reinforcing its luxury watch leadership. However, buying a Rolex at retail prices is still possible. Yet, to enthusiasts and experts, including our team, classic Rolex models remain the ultimate investment. These watches are timeless, versatile, and durable - traits synonymous with Rolex for over a century. This return to sophisticated designs upholds Rolex's legacy and attracts those seeking a lasting luxury watch.

GMT-Master II in Steel on Gray and Black Ceramic Bezel

GMT-Master II in Steel on Gray and Black Ceramic Bezel

Get ready, travelers with a love for nostalgia! Two fresh Oyster Perpetual GMT-Master II versions in Oystersteel are here to catch your eye. You've got one with an Oyster bracelet and another with a Jubilee bracelet. Both are rocking a 24-hour graduated Cerachrom bezel insert in a super sleek gray and black ceramic, giving a shoutout to those classic steel GMTs from back in the day. Plus, the green 24-hour hand isn't just for showing a second-time zone - it's like a little nod to "home," wherever that might be for you. Some say this might be a subtle tribute to the brand's roots in the Acacias district where the watch was launched. Will the fans think so, too? I guess we'll have to wait and see.

The GMT-Master II, a sophisticated tool watch first launched in 1982, features a vibrant green hue inscribed against its black lacquer dial. This subtle pop of color adds a touch of elegance to what is already considered one of the most refined versions of the classic navigation watch. Importantly, this isn't just any green; it's the iconic Rolex green, offering a hint of luxury with every glance. Whether at home or exploring the globe, this Rolex GMT-Master II ensures that luxury and style accompany you wherever you go, making it a must-have for watch enthusiasts and travelers alike.

Case Size: 40 mm

Movement: Calibre 3285

Power Reserve: 70 Hours

Price: $10,900 on Jubilee, $10,700 on Oyster

Rolex Deepsea in Yellow Gold and Cerachrom Bezel

Rolex Deepsea in Yellow Gold and Cerachrom Bezel

It is introducing the revolutionary Oyster Perpetual Rolex Deepsea, now presented in opulent 18-karat yellow gold for the initial time. This edition premieres with a Cerachrom bezel, representing a notable milestone in its design journey. Moreover, Rolex has uniquely distinguished Deepsea from the Sea-Dweller collection, achieving a series of unprecedented achievements for the brand.

The remarkable contrast of gold against the rich blue lacquer dial and ceramic bezel garner significant attention at the Geneva Palexpo convention center. Dive watch admirers are captivated by the technical innovation in this latest model, notably a ceramic compression ring within the Ringlock system. This sophisticated feature allows the watch to withstand depths of up to 3,900 meters. Combining an eye-catching design with state-of-the-art technology, this dive watch is poised to become a favored choice among watch collectors and diving enthusiasts.

Rolex remains at the forefront of technical innovation in diving watches, with its Deepsea model setting the benchmark for compression resistance. Despite the lack of updates to its depth rating, the Deepsea's remarkable capacity to withstand pressures of up to 3,900 meters, equivalent to about 65 times what the human body can endure, has been unparalleled since its launch in 2008. Incorporating ceramic materials bolsters the watch's resistance to deformation, enhancing its waterproof features to unprecedented levels. Tailored for deep-sea exploration, the Rolex Deepsea offers unmatched durability and reliability, making it the ideal choice for divers and watch enthusiasts seeking the pinnacle of underwater timekeeping. With its advanced functionalities and proven track record, the Deepsea stands out as an essential acquisition for those who demand the utmost in aquatic precision.

The fundamental appeal of tool watches lies in their remarkable versatility and utility, transcending the manner of their use. These timepieces are crafted for maximum functionality and reliability across various conditions. A defining characteristic is their deep blue dial, which bestows a unique aquatic aesthetic and improves legibility. Essential features for enhanced visibility include the Chromalight display, distinctly contrasted hour marker shapes, and differentiated hands. The bezel's triangular 'zero' marker and other elements are infused with Rolex's exclusive luminescent material, Chromalite, guaranteeing readability in dim environments. This blend of practical utility, legibility, and aesthetic allure positions tool watches, particularly those equipped with Chromalight technology, as highly coveted items within the watchmaking industry.

Case Size: 44 mm

Case Material: yellow gold

Movement: Calibre 3235

Power Reserve: 70 Hours

Movement: caliber 3235 auto-winding mechanical with date

Price: $52,100

Cosmograph Daytona With Diamond Bezel and Mother-of-Pearl Dials

Cosmograph Daytona With Diamond Bezel and Mother-of-Pearl Dials

Is it feasible for a contemporary adaptation of a classic to remain true to its origins while embracing innovation? Certainly, Beyoncé's reinterpretation of The Beatles' seminal "Blackbird" in her recent album, "Cowboy Carter," which premiered on streaming services two weeks ago, serves as an exemplary case. Similarly, Rolex is demonstrating its progressive stance with the most recent iterations of the Oyster Perpetual Cosmograph Daytona. These novel models illustrate how enduring designs can incorporate modern boldness, affirming that classics can evolve remarkably while maintaining their foundational integrity.

Both exquisite pieces are crafted from 18-karat white gold and boast mother-of-pearl dials gracefully encircled by eight sparkling diamonds and three Chromalight hour markers. They are further enhanced by bezels adorned with 36 brilliant-cut diamonds. The distinguishing feature lies in their design details: one model showcases a white dial offset by dark chronograph counters, complemented with an Oysterflex bracelet, while its counterpart presents a contrasting color scheme and is paired with an Oyster bracelet. Notably, this marks Rolex's first foray into experimenting with varying shades of mother-of-pearl, which has affectionately earned these models the "Pearl Pandas."

First introduced in 1963 for elite racing drivers, this version of the iconic Daytona watch has once again swapped the practical tachymetric scale for dazzling jewels. Despite this change, there have been no complaints—quite the opposite. Many regard it as the most breathtaking jeweled Daytona ever produced, continuing to mesmerize enthusiasts worldwide. This piece not only upholds the legacy of high-performance racing watches but also captures the luxury and elegance that collectors and fashion-forward individuals seek. Its timeless design and unparalleled craftsmanship make it a standout in the world of luxury timepieces, appealing to both watch enthusiasts and those with an eye for exquisite jewelry.

Case Size: 40 mm 

Movement: Calibre 4131

Power Reserve: 72 Hours

Movement: caliber 4131 auto-winding chronograph

Price: Oysterflex $61,400, Oyster bracelet $70,100

Day-Date 40 & 36 in Precious Metals

Day-Date 40 & 36 in Precious Metals

Nearly 70 years ago, the Rolex Day-Date set a new standard in watchmaking as the first wristwatch to thoroughly display the day of the week. Rolex's commitment to excellence is evident as it continues to refine and improve the Day-Date with each new model. Rolex demonstrates its unwavering dedication to perfection by enhancing even the most minor details. This commitment is a crucial reason why Rolex remains at the forefront of the luxury watch industry, consistently innovating and advancing in design and functionality.

The latest Day-Date 40 model, meticulously crafted from 18-karat Everose gold, introduces an exquisite slate ombré dial. This innovative design represents a pioneering choice for the series, showcasing faceted, deconstructed Roman numerals and index hour markers in 18-karat pink gold, elegantly encircling its deep black edge. (Connoisseurs may remember its highlighted appearance in a commercial during The Oscars.) An alternative version, created from 18-karat white gold, features a dial with a white mother-of-pearl finish, conjuring the tranquil vision of overlapping clouds. This captivating effect is further accentuated by ten baguette-cut diamonds, judiciously positioned as hour markers, to lend an allure of sophisticated luminosity.

The latest version of the Day-Date 36, impeccably crafted in 18-karat yellow gold, features elegantly deconstructed Roman numerals and faceted index hour markers—a refined touch previously found only on its larger counterpart—beautifully presented against a pure white lacquer dial. Similarly, a variant in 18-karat Everose gold captivates with a striking blue-green dial color, a novel hue that first debuted on the Sky-Dweller last year, gracefully accentuated by ten baguette-cut diamonds that act as hour markers.

The phrase "President bracelets" gained popularity after President Lyndon B. Johnson was spotted sporting a yellow-gold Day-Date in 1965. These designs, characterized by their elegance and sophistication, are indispensable for those aiming to enhance their style with a historical flair. Ideal for both collectors and style lovers, President bracelets embody a fusion of luxury, tradition, and style.

Case Size: 40 mm/36 mm 

Movement: Calibre 3225

Power Reserve: 70 Hours

Price: Day-Date 40 Ombré dial $41,500, Mother of Pearl $47,050, Day-Date 36

White Roman dial $35,000, Blue with trapeze cut diamonds $80,000

Sky-Dweller in Rose and Yellow Gold

Sky-Dweller in Rose and Yellow Gold

The Rolex Sky-Dweller, introduced in 2012, represented a significant enhancement to Rolex's portfolio, debuting 20 years following the launch of their last entirely new model, the Yacht-Master. This introduction was perceived as Rolex's strategic response to the prevailing trend of larger-sized watches, exerting a considerable influence on the luxury watch market. With its refined design and pioneering features, the Sky-Dweller swiftly emerged as a desirable piece among watch fans and collectors alike, exemplifying Rolex's dedication to innovation and excellence in premium timekeeping.

Our recent expansions to our distinguished collection include two new models meticulously crafted from 18-karat gold, demonstrating our enduring dedication to elegance and innovation. These models are available in two exquisite variations: one in 18-karat Everose gold featuring a refined slate dial, and the other in traditional 18 ct yellow gold complemented by a pure white dial. For the initial time, both models incorporate the sophisticated Jubilee bracelet, enhancing their allure. These opulent gold timepieces are ideal for individuals who value timeless elegance and superior craftsmanship.

The Rolex Advanced Wristwatch is the ultimate choice for watch enthusiasts, offering unparalleled convenience and sophistication. This state-of-the-art timepiece features a dual-time zone display, with local time shown through traditional hands and reference time presented in a 24-hour format on an innovative off-center disc. Its unique 'Saros' annual calendar automatically adjusts for months with 30 and 31 days, significantly enhancing user convenience. Additionally, its user-friendly Ring Command system, integrated into the bezel, allows for easy selection of functions. With its blend of functionality, including a dual-time display and automatic calendar adjustment, this watch is a top choice for those seeking convenience and high-end sophistication in their timepiece.

Case Size: 42 mm

Movement: Calibre 9002

Power Reserve: 72 Hours

Movement: caliber 9002 auto-winding annual calendars with second time zone

Price: Everose $52,900, Yellowgold $49,000

1908 in Platinum with Ice Blue Dial

Rolex Unveils 2024 Collection: Key Highlights from the Latest Watches

Rolex has recently introduced an update to their timepiece, which was launched just a year ago, dubbing it a "visual masterpiece"—a title that's difficult to dispute. Masterfully crafted from luxurious 950 platinum, indicating 95 percent purity, this new edition is a testament to elegance and sophistication. It showcases an ice blue dial, distinguished by its striking rice-grain guilloché texture. To enhance its visual allure, it perfectly complements the unique crimped pattern of the smooth minute track, known as filet sauté. Furthermore, it features a refined brown alligator leather strap, elevating its luxurious appeal. With its breathtaking design and premium materials, this Rolex watch combines luxury and unparalleled craftsmanship.

This timepiece is an homage to the year Hans Wilsdorf established the preeminent brand in luxury watchmaking. It boasts sophisticated details that demand attention, including the chamfered top edges of the middle case lugs and an innovative bezel design. The bezel features a smooth, domed top that elegantly transitions into detailed fluting, augmenting its allure. This watch represents an exquisite fusion of understated elegance and precise craftsmanship, making it essential for distinguished watchmaking aficionados.

It's fantastic to see The Crown diving into the 1908 series. The old Cellini models it's replacing? Yeah, they were missing that special something, that je ne sais quoi, but this new watch has it in spades. It's Rolex's slimmest watch, precisely what you'd want in a dress watch.

Case Size: 39 mm

Case Material: Platinum

Movement: Calibre 7140

Power Reserve: 66 Hours

Price: $30,900


At TB Jewelers in Miami, FL, we are committed to providing our clients with the ultimate in luxury watch selections. The latest unveiling of Rolex's new creations at Watches & Wonders 2024 exemplifies unmatched horological craftsmanship and innovation. Each piece represents an impeccable blend of enduring craftsmanship and contemporary design, from the distinguished GMT-Master II to the refined Day-Date models.

Rolex is the pinnacle of luxury in timepiece craftsmanship, distinguished by its impeccable design, precision engineering, and unparalleled sophistication. Its newest collection caters to all fans, from seasoned collectors to newcomers in exquisite horology, consistently pushing the boundaries of elegance and excellence.

Visit TB Jewelers today to explore these exceptional timepieces and enhance your collection with a touch of sophistication. Elevate your style and make a distinguished statement with Rolex's timeless creations.